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Why you need a website (and not just social media presence)

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"A fool is soon parted with their money." - P.T. Barnum Your future customers, colleagues, and clients feel the same way. Which is why they are leery when trying out a new provider, and it being crucial to present a professional and business-looking frontage to your sales leads and professional network. Would you trust a business that does not have a website? Do you look for a business in Google Search first, Facebook search second? Feel like you can't trust a @bigpond.com, @yahoo.com, or @gmail.com email used for business purposes? These are just a few of the barriers to entry small businesses sometimes choose to ignore and workaround on their own, thinking a mobile phone number and a Yellow Pages ad are all one needs to promote a business. That business model may have worked in the 80's and early 90's, but not today's internet-savvy customers looking for your services online. Whether they are Gen X or Millenials, internet literate clients expect some sort o

Google My Business isn't just about Google Search and Maps results

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Google My Business is more than just managing your listing in Google Search and Google Maps. It's an engagement platform to talk to your clients. This can be in the form of responding to Google Reviews (and not just the bad ones), using Google Posts to broadcast something directly into Google Search (hello, free advertising?), or answering questions posted on your listing. Answering questions on your Business Profile helps:  Educate people about your business  Showcase quality customer service  Build relationships with customers Regardless of whether your business provides services or products, not having a managed listing in Google My Business (GMB) puts you at a distinct disadvantage to your competitors and effects an impression of apathy or ignorance of technology. Need help setting up your business inside GMB? Have a rogue or unmanaged listing? Nephological are experts in Google My Business, including Google Posts training, Google Ads Express campaigns (a

Running out of space in Google Drive? Here's what you need to know...

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It can be a bit scary when nearing your storage limit in Google. Whether you're using a free gmail.com or a G Suite - Basic license, running out of storage is a matter of when not if . Nephological's recommendation for G Suite users nearing storage capacity is to upgrade the organization to G Suite - "Unlimited". These type of G Suite for Business accounts have literal unlimited storage in Gmail and Drive when there are 5 or more users in the organization (1TB per user for 4 users or less). However, sometimes this upgrade isn't an option, or not the right time. Here are a few easy steps to mitigate a Google account nearing its storage capacity: 1. Sort Google Drive by file size https://drive.google.com/#quota Removing the largest files at the top of this list will give you some instant breathing room (don't forget to empty Trash/Bin. Actual storage % changes can take up to 24 hours to correctly display). 2. Upgrade storage for one user http

Harden your 2-factor account security with a G Suite for Business account

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There are almost too many ways to count how a G Suite user account can be secured with 2-factor account (2FA) security . It is also why Google is an industry leader for commercial-off-the-shelf business suite software and security. Other platforms can rely solely on SMS and recovery email addresses to secure their accounts, but these measures aren't all that difficult to get around these days. Here is an example of a traditional 2FA setup using a primary Email account + SMS text based security codes for account authentication. The email address is also connected to other important logins. But if someone wants to target this account to gain access to the other logins, it's not all that difficult to hack into the 2FA security if it is SMS, or worse, Recovery email  address based. How it is done is rather simple: the attacker gathers enough of your personal details from places such as social media (Facebook and LinkedIn especially), online wedding registers, and d